Framing Change: A New Approach to Change Management Analysis
We analyze organizational change issues qualitatively and quantitatively using a case study of a Texas-based technology company that has experienced major changes in the last several years. This organization has had limited success in overcoming obstacles to achieving the company's full potential and has experienced a high turnover of top executives. Creating a methodology based on concepts of organizational frames as described by Bolman and Deal, we seek to understand why it has struggled to achieve its transformational goals. Our approach identifies structural, human resources, symbolic, and political obstacles to change. Study results show that internal organizational change can be understood at a systems level and managed more effectively when examined from multiple frames.
We are very honored to have been chosen and are looking forward to attending and meeting our colleagues from around the country.
The conference runs October 19-22 at the Renaissance Austin Hotel in Austin, Texas.
